About
Hi, I’m Khye Shen.
I’m a Singapore-based freelance graphic designer who helps small and medium businesses punch above their weight. For nine years I’ve been turning briefs, brand bibles and last-minute panics into marketing collateral that actually pulls its weight.
The short version
Big-agency polish, without the big-agency drag.
I started out in a Singapore design studio and noticed the same thing every time: the smaller businesses had the boldest ideas and the least design support. So I went freelance to fix exactly that.
Today I work directly with founders and marketing leads. No account-manager telephone game. You brief me, I design it, you ship it. Most first drafts land within 48 hours.
Adobe SuiteFigmaPrint productionBrand systems
How I think
Four rules I design by.
01 — Clarity beats clever
If your customer has to decode it, it’s already failed. I design for the glance, then reward the second look.
02 — Every piece has a job
A flyer exists to get a call. A deck exists to close. Design serves the outcome, never the designer’s ego.
03 — Fast is a feature
Marketing windows are short. I move quickly and predictably so your campaign goes out on time, every time.
04 — Build to scale
You shouldn’t need me for every Instagram story. I leave you systems and templates you can actually run with.
Process timeline
From brief to print-ready.
01
Discovery call
We talk goals, audience and deadline. Free, no obligation. — Day 0 · 30 mins
02
Quote & scope
Fixed quote, clear deliverables and a timeline. No surprise add-ons. — Within 24h
03
First drafts
Concepts delivered. Most projects see a draft inside 48 hours of kickoff. — 48 hours
04
Refine & polish
Two rounds of revisions to get it exactly right. — 2 rounds included
05
Handover
Print-ready files, web exports and organised source files plus a quick guide. — Files + guide